Press Release

ADVERTISING SIGNS, PETROLIANA, AUTOMOBILIA DO WELL IN MILLER & MILLER'S JUNE 15-16 ONLINE AUCTIONS



June 15th featured an Automobilia, Petroliana & Advertising auction, while June 16th had a Canadiana, Advertising & Historic Objects auction and an Automobilia & Advertising auction.

FOR IMMEDIATE RELEASE

27/06/2024

New Hamburg, Ontario, Canada, June 26, 2024 -- A 1936 Chevrolet half-ton pickup truck in untouched original condition sped away for $118,000; a circa 1880 Ives, Blakeslee & Co. Pegasus toy mechanical locomotive chugged off for $18,880; and multiple lots of vintage sales brochures for Auburn and Cord early automobiles sailed past estimates in three sessions of auctions held June 15th and 16th by Miller & Miller Auctions, Ltd. All three of the sessions were online-only sales.

All prices quoted in this report are in Canadian dollars.

The June 15th event was an Automobilia, Petroliana & Advertising auction, featuring the Dr. Michael Francis collection. June 16th was split into two sessions: a Canadiana, Advertising & Historic Objects auction featuring the Jon Church collection; and an Automobilia & Advertising auction later in the day. In all, more than 750 lots came up for bid. The total gross was $774,316.

“The late Dr. Michael Francis collection had some monumental surprises,” said Ethan Miller of Miller & Miller Auctions, Ltd. “Results of the 1936 Chevrolet pickup and a rare garage sign stirred chatter across North America. I felt soda struggled a bit, compared to the petroliana.”

The 1936 Chevy pickup was by far the overall top lot of the three sessions, blasting through its $25,000-$30,000 estimate to finish well into the six figures. The truck featured the original ‘leather-type’ upholstery, original apple green and black paint, and 6-cylinder valve-in-head 206.8 cubic inch engine. The chrome was excellent and the original Goodrich tires were removed but kept. It was a true pre-WWII survivor truck, driven only 17,056 actual miles since new.

The garage sign Mr, Miller was referring to was a late 1920s double-sided painted galvanized sheet metal sign with milk (opal) glass letters spelling the word ‘GARAGE’. It was simple in design, but early lighted signs with milk glass are some of the most important North American treasures in advertising. This one was 45 inches by 82 inches and depicted a Model A Ford or Essex of the period. It was originally made for a Ford-Essex Garage in Dundas, Ontario and brought $70,800.

Following are additional highlights from the three auctions, in which a total of 959 online bidders placed a combined total of 14,651 bids. Internet bidding was facilitated by LiveAuctioneers.com and the Miller & Miller Auctions website. Of the 757 total lots up for bid, nearly all were sold, and most the top 50 lots in sessions 1 and 2 surpassed estimates.

Keeping with Day 1, a 1930s-era Jaeger chronograph Duesenberg accessory automobile clock, featuring a 60-second hand and a 30-minute indicator, which allowed the user to measure elapsed time in seconds and minutes, easily bested its $1,200-$1,500 pre-sale estimate by bringing $25,960. The Swiss-made timepiece also featured an 8-day clock.

A White Rose Gasoline round dealer sign, four feet in diameter and featuring the iconic ‘Boy and Slate’ graphic, boasting very good color and gloss, sold within estimate for $11,210. Miller & Miller Auctions, Ltd. has featured the sign in past sales, always with enthusiasm from bidders.

“In the Jon Church sale that kicked off Day 2, country store advertising, particularly porcelain, sold extremely well,” Mr. Miller remarked. “Most of Jon’s pottery sold well too. Only a few of the merchant pieces underperformed. Across both sales, the markets are maturing. The best commands the money, but for the rest, it’s a slippery slope.”

To consign a single piece, an estate or a collection, you may call them at (519) 573-3710; or, you can e-mail them at info@millerandmillerauctions.com. To learn more about Miller & Miller Auctions, Ltd. and the firm’s upcoming auctions, please visit www.millerandmillerauctions.com.

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