Press Release

Houma, LA and Naples, FL, March 8, 2024 -- Houma, LA residents and long-time business owner Michael and Kelli Lausen recently inked an agreement to bring Lapels Cleaners back to Louisiana. Lapels Cleaners, an innovative, 100% sustainable garment care company headquartered in Naples, Florida, has more than 100 locations nationwide. Lausen plans to open a dry cleaning plant and store in 2024 at a location to be determined.

“My wife Kelli and I had been looking at business opportunities, specifically in the area of coin-operated laundromats. That’s how we found Lapels. The more we learned about Lapels, particularly the environmentally friendly cleaning methods the brand employs, the more we liked the idea of bringing a first-class cleaner to Houma.”

Added Lausen, “Lapels uses a sustainable, non-toxic method for dry cleaning clothes. Subsequently, clothes feel better when you wear them and last longer while doing no harm to the environment.”

Lapels has pioneered its eco-friendly dry cleaning experience over the past two decades. Part of that effort includes a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process.

“Starting with my father, my family has run businesses in the Houma area for decades,” said Michael. “We’re extremely excited to see the response from customers to the Lapels experience.”

Lapels Cleaners also sets itself apart with its customer service. Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services. Also, the customer’s personal belongings never leave our store for cleaning elsewhere. Everything is done right there on site.

Lapels offers its customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line, the use of a 24 Hour Drop Off/Pick Up Service and Home Delivery to all its customers.

“A big part of bringing Lapels to Houma is to be a part of the local business community where we live and continue to support causes near and dear to us,” said Lausen, a Veteran of the US Army. “That includes offering discounts to active military, veterans and law enforcement officials.”

“We are excited about this opportunity, and we are working as quick as we can to get up and running for our community!” said Michael.

The Lausens reside in the City of Houma and are energetic leaders at Cross Church of Houma and now are beginning their journey as new members at the Houma-Terrebonne Chamber of Commerce.

About Lapels Cleaners – Environmentally Friendly Cleaners
Each Lapels Cleaners store offers a full slate of services, including dry cleaning; wash, dry & fold; shirt service; tailoring; wedding gown preservation; suede and leather processing; shoe repair.

Lapels Cleaners has received a number of accolades in the franchise world. That includes being ranked again on the 2020 Entrepreneur Franchise 500 list for the country’s top Franchise Systems. Entrepreneur's “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation. Lapels Cleaners has also been named to Franchise Times Top 200+.

Lapels has also achieved acclaim in the dry cleaning industry. Lapels Cleaners and Clean Brands CEO Kevin Dubois is the co-author of Entrepreneurial Insanity in the Dry Cleaning Business, sold on Amazon.com.

Lapels Cleaners is part of Clean Brands, a franchisor for the largest garment care company on the planet. Clean Brands’ holdings include: Lapels Cleaners (https://mylapels.com/), Martinizing Cleaners (https://ww

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