Writing press releases is a good way to improve your websites SEO performance.
Google and other search engines favour news over other forms of content on the internet.
So by branding your content as 'news', Google classes it as important.
This means that your news item will appear higher in organic search engine results.
Advantages for the website: 1. Added content to the website makes it look fresh and up to date.
2. Gives additional links from press release websites. (search Google to find Press release websites to upload your press release to)
3. Links from Press release sites are good because they feature news which Google rates.
4. You can promote news through other social media channels – more links
5. Promoting news across many websites means you can dominate page one of Google search results.
6. Adding news regularly means that Google will visit your site more often to see if you have published more news.
7. Other websites, magazines, newspapers may want to also publish your press release. This gives you more coverage and more links.
Important things to remember when writing a press release
Give the press release a snappy title that is intriguing; make it something that you would want to read yourself. Give a hint as to what the news story is about.
Catchy Headlines
1. Benefit headlines (eg Amazing new course shows you how to skyrocket your loan pipeline by 300% in 30 days! ).
2. Summary headlines (eg Scientists grow human ear on back of a mouse )
3. Question headlines (eg Is the Zune any better than the iPod?' )
4. Mention Keywords (eg Al Jazeera International chooses Apple Technology )
5. Does your product solve a problem?
In the first paragraph, qualify why this story is news, why is it news worthy? If you have any keywords that you particularly want noticing, make sure you subtly mention them in your first paragraph.
Give a brief outline of the story, and go into more detail in later paragraphs, avoiding excessive use of adjectives and fancy language.
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What Next?
Connect2business has been designed to help get your business seen online. We have optimised our site for the search engines to see your listing but for this to work best we recommend you add some more content.
Add product images and more details
Add more details about your business, products or services offered. You can also upload photos of your work or products and create product sections to organise the details.
Add a press release
Press releases rank highly in search results. If you have some news about new products, services, contracts won or anything else you want the world to know about then add a free press release. You can do this at any time, just login to your account to add your next free press release.
