Press Release

SpeakerCraft, Monster, Lutron and D-Tools today announced a joint venture – the 2011 “Power of Four Summer Tour” – designed to provide custom electronics professionals with post-recession tips and techniques for changing and growing their businesses.

The free, four-city tour kicks off July 19th.

Each session includes a keynote presentation by Tim Costello, Chairman and CEO of both BDX, Inc. and of Builder Homesite. Interactive networking sessions and manufacturer presentations will include discussions with Jeremy Burkhardt, CEO of SpeakerCraft, Noel Lee, CEO of Monster, Jeff Zemanek, director of new business development at Lutron and Seth Rubenstein, international sales at D-Tools. The full-day sessions, which run 9am-5:30pm, are being offered free of charge.

“SpeakerCraft pioneered education not focused on product for this industry,” said Burkhardt. “To have amazing companies like Monster, Lutron and D-Tools join our education philosophy as a team is really rad. Dealers will make more profit and success by joining us.”

The Power of Four Summer Tour will focus on helping dealers cope with the “new normal.” Sessions will focus on identifying and taking advantage of some key opportunities for growth, including:

Booming toward Retirement – There are 100 million baby boomers approaching retirement. What are the opportunities to help them enjoy it?
The Green Home Movement – Energy costs are rising. How can you help homeowners control them?
Selling to Gen Y and Minorities – Every demographic has their own special language. Learn how to effectively speak to them and respect their differences
Expanding Horizons – There is new wealth in emerging countries. We’ll help you understand these new demographics and learn how to ride the next wave.

“We are psyched to work with this great group of manufacturers and take our message of efficiency and adaptability to dealers across the country,” said Adam Stone, President and CEO of D-Tools. “Our industry continues to evolve and we as a group want to help ensure that our customers better understand what it is going to take to survive and thrive.”

“Taking care of the customer is at the core of what we do,” said Zemanek. “Helping dealers uncover new opportunities to reshape their businesses is a step in the right direction for everyone.”

The Power of Four Summer Tour includes four US dates:

July 19 – Hyatt Regency DFW in Dallas, TX
July 21 – Lutron Experience Center in Irvine, CA
July 26 – Teaneck Marriott at Glenpointe in Teaneck, NJ
July 28 – Intercontinental at Doral in Miami, FL

Space is limited, so early registration is encouraged. Visit www.p4summertour.com to register, or for more information.

About SpeakerCraft (www.speakercraft.com)

SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers and became known as the prime OEM for many well-known, in-wall speaker brands in the field. In marketing its own brand, now one of the widest lines of architectural speakers and electronics in the industry, SpeakerCraft brings with it years of experience and a dedication to dealer satisfaction.

About Monster (www.monstercable.com)

Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world’s leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones.

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