Press Release

Austin, TX ( connect2business.co.uk ) June 26, 2013 - For many, cosmetic surgery is a bit of a mystery—something they are curious about but have only seen the results of. Everyone knows somebody who has had a procedure but not everyone talks about the actual procedure.

Texas plastic surgeon Dr. Jennifer L. Walden invited a curious crowd into her operating room to witness a facelift, eyelift and fat grafting. While the doctor did not literally let thousands of inquisitive onlookers into the OR she did allow a local news crew to film the procedures, as well as live-tweet each step and send photos to both Instagram and Vine (Twitter's photo sharing partner).

Dr. Walden was inspired by a brain surgery performed at UCLA with the same social media openness. In hopes of demystifying plastic surgery, Dr. Walden obtained written consent from her patient who was a nurse prior to the procedures and enlisted the help of her top notch operating room team. The doctor then had her tech-savvy intern and staff member film and upload the feed while she performed the procedure—which included a facelift, blepharoplasty, neck liposuction, autologous fat grafting and chemical peel. A full-on beauty makeover indeed.

The entire procedure was filmed and updated with nothing but an iPhone, and with true social media know-how the Austin-based surgeon hash-tagged #liveOR and retweeted some of her followers who had questions or feedback after her work was done!

"As a specialty [we] need to embrace social media as an avenue to reach the public for education regarding what we do, how we do it and a means to demystify procedures," Dr. Walden told Fox 7 News( http://www.youtube.com/watch?v=hgkx3rI5OwU&feature=youtu.be ) who followed the story.

Interested in contacting the social media savvy doctor? You can tweet her @drjenwalden, visit her website www.drjenniferwalden.com or contact her directly at 512-328-4100.

About Dr. Walden

Dr. Jennifer Walden is a Board Certified Plastic Surgeon by the American Board of Plastic Surgery and is formally fellowship-trained in Cosmetic Surgery. Practicing in Austin, TX, Dr. Walden is a member of the American Society of Plastic Surgeons, American Society for Aesthetic Plastic Surgery, and is a Fellow of the American College of Surgeons. Recently relocating from New York City, Dr. Walden was an Attending in Plastic Surgery at Manhattan Eye, Ear and Throat and Lenox Hill Hospitals with the academic appointment of Clinical Instructor of Surgery (Plastic Surgery) at New York University Langone Medical Center.

Dr. Walden now operates in her fully accredited office operating suite at Westlake Medical Center, and has privileges at the Hospital at Westlake Medical Center as well as numerous other hospitals in the area. Frequently appearing in the national media, Dr. Walden has lent her expertise to E! TV's Dr. 90210, 20 Best and Worst Celebrity Plastic Surgery Stories, VH1′s Plastic Surgery Obsession, NBC's The Today Show, ABC's 20/20 and many others.

Dr. Walden can be reached directly at 512-328-4100 or http://www.drjenniferwalden.com/.

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Dr. Walden now operates in her fully accredited office operating suite at Westlake Medical Center, and has privileges at the Hospital at Westlake Medical Center as well as numerous other hospitals in the area. Frequently appearing in the national media, Dr. Walden has lent her expertise to E! TV’s Dr. 90210, 20 Best and Worst Celebrity Plastic Surgery Stories, VH1′s Plastic Surgery Obsession, NBC’s The Today Show, ABC’s 20/20 and many others.

Organisation Profile:
Dr. Walden now operates in her fully accredited office operating suite at Westlake Medical Center, and has privileges at the Hospital at Westlake Medical Center as well as numerous other hospitals in the area. Frequently appearing in the national media, Dr. Walden has lent her expertise to E! TV’s Dr. 90210, 20 Best and Worst Celebrity Plastic Surgery Stories, VH1′s Plastic Surgery Obsession, NBC’s The Today Show, ABC’s 20/20 and many others.