Press Release

Experiential events are far more than just the perfect opportunity to engage your customer and keep them coming back, data proves just how greater impact experiential events can have on a company's marketing campaign, as the traditional tradeshow format is changing and new experiential events are emerging. Events define so many of our experiences and they are often the most direct way for a brand to associate itself with a target clientele and a perfectly tailored environment for them.

Experiential marketing tends to communicate on a much more personal level when compared to other advertising media like TV, press and online; traditional marketing depends on tradition and consistency to generate a predictable response; the event marketer is often challenged with coming up with something completely new. In today’s digital society, experiential events tend to have digital elements which are the catalyst for action. Ask any events management company about creating experiential events and you’ll hear the same reply – digital technology provides us with a miraculous toolbox. Suddenly, there’s no limit to the experiences that can transform into reality. The success of interactive marketing rises and falls on the effective integration of technology.

As a concept, experiential marketing integrates elements of logic, emotions and general thought, to best engage with potential customers, working to address questions and queries they may have about your product in a real world setting, helping to increase understanding and loyalty to both your products and your brand.

Experiential events address directly to the senses rather than mind in many levels. The key to successful experiential events is to affiliate positive emotions with your services or product and the best way to do that is to engage your target markets with your product in new and exciting ways, thus creating highly unique, interactive and memorable experiences. If you think about it, the day after the event, the 25-1,000 attendees can now relate to one another based on a shared experience rather than the usual, 'Where do you work?' or 'What do you do?' conversations that typically occur.

Your customers take home great memories and your marketing team takes home valuable lead generation data. But it doest stop there; marketing is about understanding your customers with such depth and clarity that you can empower and encourage them to be evangelists for your cause or company. Exciting experiential events can facilitate this grapevine effect; experiential events results in viral word of mouth which leads to exponential outcomes.

Events increase potential by providing valuable publicity and exposure, and it is precisely this nature of experiential events which allows them to succeed where other marketing practices have failed, working to effectively heighten the profile of your brand and its product lines.

Organisation Profile:
Corporate-Events provide event management and production for award ceremonies, conferences, roadshows, exhibitions and events. We deliver bespoke set and stage building, AV production and cutting edge creative solutions to deliver the very best events spanning the UK, USA and Europe.