Press Release

We at Maxtag have recently extended our proven security tagging expertise to offer a complete security and safety solution designed specifically for the Healthcare Sector. This system can be used to tag assets and patients whilst in hospital and can also be utilised in a maternity ward to provide infant protection and monitor both Mother and Baby with specially designed tags ‘baby tagging’.

The below article had recently featured in the Daily Mail, we feel this is a prime example as to why we at Maxtag are proud to offer complete Baby and Asset Tagging UK protection to help prevent these incidents from taking place.

Hospital staff ‘gave new mother the wrong baby to breast feed’.

Midwife didn't record mix-up, misconduct hearing heard.
Then told student not to ‘drop anybody in the s***’
Jill Ashmore faces being struck off if found guilty.

Mix-up: A new mother was given the wrong newborn in hospital, which she subsequently breastfed not knowing it wasn't her child. A new mother was left breast-feeding someone else’s baby after blundering hospital staff gave her the wrong child, a hearing was told yesterday. Two newborns had been taken away to be cared for just hours after being born, while their mothers rested, the Nursing and Midwifery Council heard. But ward staff later returned the wrong babies to the women, known as Mother A and Mother B. When the mix-up was noticed, midwife Jill Ashmore failed to record it and even tried to convince a student not to ‘drop anybody in the s***’ by keeping quiet about it.

David Clarke, for the NMC, said Ashmore also told Mother A that her baby had not been fed, when in fact it had been breast-fed by the other mother.

The blunder happened at Bassetlaw Hospital in Worksop, Nottinghamshire, on November 13, 2007.
Mr. Clarke said: ‘Both of the babies were having some trouble settling and were taken from their mothers, with the agreement of the mothers, to a different area where they were looked after by midwives and health care assistants. There was a mistake on their return – in fact there were two mistakes – as Baby B was returned to the Mother A, and Baby A was given to Mother B.

‘When the mistake had been realised, they were recovered and given back to the correct mothers.’
When Ashmore returned Baby A to Mother A, she told her the child had not been fed without checking if this was the case.

Probe: The blunder happened at Bassetlaw Hospital in Worksop, Nottinghamshire, on November 13, 2007, ‘As it turns out,’ said Mr. Clarke, ‘the baby had been fed; breast-fed by Mother B, who at the time had thought she was feeding her own baby.’ The panel heard that when the blunder was reported to the hospital, Ashmore told student midwife Claire Newton-Jones to say the bare minimum during an internal investigation. Ashmore admits she failed to record the error in notes and to inform anyone during a shift change, but denies misconduct. She is not attending the central London hearing, but if found guilty of misconduct she faces being struck off.

The hearing continues.
Read more: http://www.dailymail.co.uk/news/article-2107424/Hospital-staff-gave-new-mother-wrong-baby-breast-feed.html

For more information on Baby Tagging and Infant Tagging, please visit our Baby & Asset tagging page on our website or give us a call on: 0844 417 2946 or you can email us at: sales@maxtag.com.

Organisation Profile:
Maxtag provides Retail Security, Retail Tagging, IP CCTV Systems & Retail CCTV to the British retail market with a view to reduce lost from theft. MAXTAG is a British Company dedicated to the nationwide sales, installation and service of Security Tagging, security labels and CCTV Systems to the retail industry.Since its formation in 1996 the MAXTAG name has stood for excellence through its policy of striving to exceed customers' expectations in all aspects of its operations. MAXTAG specialises in providing higher performance security products with lower service requirements for the retailer.All our activities, including the management of projects, Security Tags, Security Panels and CCTV Installation, staff training and field service, are carried out by our company employees. This ensures the highest quality standards are met.