Press Release

Fellbach, Baden-Württemberg ( connect2business.co.uk ) June 20, 2014 - At this year's Hamburg WorldMediaFestival and the Film Festival WorldFest in Houston, the measurement and control technology company Lufft received several awards. The product film for the XA1000 was the shiny winner in two categories. At the WorldMediaFestival, it was awarded in the category "Sales Promotion". At the WorldFest-Houston, the film emerged victorius in the category "Advertising & Promotion" and received the Platinum Remi Award.

"Our innovative measurement and control products are our pride and joy. Of course we want to communicate them visually appealing and creative in public. With the product film for the XA1000 we did a great job, "says Lufft Managing Director Dipl. industrial engineer Klaus Hirzel.

The result is a three-minute product video in cooperation with NCP film from Kempten. Since then Lufft trust in the competence of the film production company of Annett Vaterlein and Klaus Umfahrer, when it comes to the production of high quality product videos.

With the production of the film, the traditional company Lufft had set a goal to operate B2B communications at a B2C level. The challenge was to present the technically demanding features and the exact precision of the instrument easily and with a natural looseness. The spot takes up on one of the guiding principles of the company: Simple, fast and accurate.

Product film XA1000: www.youtube.com/watch?v=1t55us8cL8s

About G. Lufft GmbH:

Since its inception by Gotthilf Lufft in 1881, G. Lufft GmbH has been the leader in the production of climatological measuring equipment. Lufft's capacity for innovation and precision has helped its products establish the solid reputation they enjoy around the world. The company's products can be found in use wherever variables such as air pressure, temperature, relative humidity and other environmental factors need to be measured. In line with its commitment to the company motto of "Tradition and Innovation," electronic products have now joined their mechanical ancestors and show the same Lufft quality in a digital age. Together with its subsidiaries in the U.S. and in China, the company has 95 employees. In November 2012, G. Lufft GmbH was awarded the German Standards Brand Prize and was named a "Brand of the Century". More information can be found at: www.lufft.com.

About NCP movie:

The small film studio in Kempten was founded 1999 and since then makes a successful company history: It won over 20 awards since 2007 and so proves his professional creativity. Besides Lufft NCP serves clients such as Lufthansa, MAN and Liebherr with over 20 years experience of the film makers behind NCP: Annett Väterlein and Klaus Umfahrer.

Both come from the film industry, not from advertising agencies and therefore know what is important in professional (short) films. NCP Films (formerly niklas cinema performance filmproduktion) produced over 80 advertising films, trailers and commercials. More information at: www.ncp-film.de

Media Contact:

MACHEETE | Büro für Kommunikation & Dialog
Paulstraße 34
10557 Berlin, Germany
Contact person: Mareen Eichinger
E-Mail: presse@macheete.com
Tel: 0049 30 488 187 25
Fax: 0049 30 488 118 42

Company Contact:

G. Lufft Mess- und Regeltechnik GmbH
Gutenbergstr. 20
70736 Fellbach, Germany
Contact person: Tobias Weil
E-Mail: pr@lufft.de
Tel: 0049 711 51822 0
Fax: 0049 711 51822 41

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The small film studio in Kempten was founded 1999 and since then makes a successful company history: It won over 20 awards since 2007 and so proves his professional creativity. Besides Lufft NCP serves clients such as Lufthansa, MAN and Liebherr with over 20 years experience of the film makers behind NCP: Annett Väterlein and Klaus Umfahrer.
Both come from the film industry, not from advertising agencies and therefore know what is important in professional (short) films.

Organisation Profile:
Lufft, named one of the "Brands of the Century", will continue to see its weather sensors used at major sporting events as it continues to develop and optimize the equipment in line with the current state of technology. The goal is to ensure the continued safety of the public and the athletes with early recognition of severe weather conditions.