"it has taken time to reach this position and the day to day running of the website, making sure products are up to date, orders dispatched in a timely manner and customer enquiries is replied, is a challenge which takes as much time and effort as running our boutiques. as well as all this, we must ensure that our website is well optimised and promoted on search engines and social networking websites such as facebook, twitter and google plus, so that we drum up new business continuously. ", stated alex.
the appletree boutique is a living proof that smaller players in the fashion industry can compete and thrive with bigger players in the market if they have pedigree and offer creativity in style.
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